Lab-grown diamond jewellery brand ONYA has raised ₹5.5 crore in a pre-seed round led by Zeropearl VC, with participation from a group of notable angel investors including MyGate founders Vijay Arishetti, Abhishek Kumar, Shreyans Daga, Rohit Jindal, as well as Amal Mishra and Alkendra Pratap Singh.
Backing a New-Age Luxury Brand
Co-founded in 2024 by Himani Yadav and Gaurav Choudhary, ONYA positions itself as a modern, conscious-luxury brand offering lab-grown diamond jewellery at a significantly more accessible price point. The company aims to democratize fine jewellery by offering pieces at nearly 20% of the cost of natural diamonds, while maintaining high brilliance and certified quality.
The brand provides personalized designs, customisation services, and a knowledge-focused retail experience to help buyers understand lab-grown diamond technology. ONYA also offers a Lifetime Exchange and Buyback guarantee, targeting value-driven consumers who seek both quality and transparency.
Scaling High-Street Retail in Key Cities
The fresh capital will be used to accelerate ONYA’s offline expansion across major Indian metros. Within just 11 months, the company has scaled to four profitable high-street stores in Bengaluru, achieving a monthly revenue run rate of ₹2 crore. The retail-first model remains core to ONYA’s strategy as it looks to create experiential stores built around consultation, curation, and design-led shopping.
Founders’ Vision Rooted in Personal Insight
“ONYA didn’t begin as a business idea it began with a personal moment,” said co-founder Himani Yadav. “My engagement ring was lab-grown long before the category became mainstream. That experience showed me how many people felt priced out of meaningful jewellery.”
Final Take
With rising adoption of sustainable diamonds and growing demand for modern luxury, ONYA is positioning itself to capture a large share of India’s lab-grown jewellery market.
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