Celebration wear jewellery brand Nuyug has raised ₹2.5 crore in a pre-seed funding round led by AJVC, with participation from strategic angel investors. The fresh capital will be used to expand online and offline channels, broaden its product catalogue, and invest in R&D and design innovation to enhance quality and longevity.
Bridging the Gap Between Imitation and Fine Jewellery
Co-founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug offers mass-premium, skin-safe, gold-toned jewellery crafted for weddings, festivals, and social occasions. The brand targets a gap in the market between imitation and fine jewellery, aiming to provide stylish, safe, and celebration-ready pieces for modern Indian women.
“The category has long suffered from poor quality and unorganized supply chains. We started Nuyug to create jewellery that resonates with today’s Indian woman,” said Ankur Dua, co-founder of Nuyug.
Growth & Traction
In just 8 months, Nuyug has:
- Crossed ₹1 crore ARR
- Launched 400+ products across festive and social occasions
- Scaled distribution across its D2C website and marketplaces including Myntra, Nykaa Fashion, and Amazon
Market Opportunity & Future Plans
With the Indian jewellery market seeing a rising preference for mass-premium and D2C brands, Nuyug’s strategy focuses on quality, design innovation, and cultural inclusivity. The funding will support channel expansion, new product launches, and R&D to improve material quality and longevity, positioning Nuyug as a leading player in the celebration-wear segment.
Final Take
Nuyug’s early traction and strategic funding highlight the growing opportunity in mass-premium jewellery for social and festive occasions. The brand is poised to redefine celebration jewellery in India with a blend of style, safety, and accessibility.
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