AI-powered growth platform Nitro Commerce has raised $5 million in a full-equity Series A funding round led by Cornerstone Ventures, with participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital.
Use of Capital
The company said the proceeds will be deployed to drive platform-led growth, expand teams, strengthen AI and agentic capabilities, and scale its international presence.
Company Overview
Founded by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce is building an AI-led growth operating layer for consumer brands across direct-to-consumer channels, quick commerce, marketplaces, and offline retail. The platform is designed to unify identity, intent, engagement, and attribution to address rising customer acquisition costs and fragmented measurement across India’s digital consumer ecosystem.
Product Stack
Nitro Commerce’s offerings include NitroX, a commerce identity network that converts anonymous traffic into identifiable customers; Nitro Ads, an intent-led advertising platform that activates audiences beyond traditional ad ecosystems; and Nitro Pulse, an AI-driven sales and engagement engine aimed at improving conversions and recovering lost demand.
Traction and Scale
According to the company, Nitro Commerce has recorded 10x year-on-year revenue growth, reaching $5 million in annual recurring revenue within 12 months. It is targeting $10 million ARR over the next six months. The platform is currently used by more than 2,500 brands, including Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, Blue Tokai, VIP Industries, and Neeman’s.
Market Context
The fundraise comes amid sustained investment in AI-driven commerce infrastructure, as consumer brands seek scalable alternatives to traditional performance marketing and attribution models in an increasingly competitive digital market.
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