Gruhas Collective and Marsshot VC back emerging nail care brand
Nail care startup Nailinit has raised Rs 2.5–3 crore in a pre-seed funding round co-led by Gruhas Collective Consumer Fund (GCCF) and Marsshot VC. The round also saw participation from prominent angel investors including Razorpay co-founder Shashank Kumar, Phot.AI founder Venus Dhuria, and several consumer and startup ecosystem leaders. The funding reflects growing investor confidence in emerging direct-to-consumer beauty brands targeting underserved personal care categories.
Capital to expand distribution and accelerate product innovation
The fresh capital will be used to expand Nailinit’s presence across quick commerce and direct-to-consumer channels, strengthen community-led brand building, and accelerate product innovation. The startup aims to deepen its omnichannel footprint and invest in new product development as demand rises for convenient, at-home nail care solutions.
Founders building modern consumer brand in underpenetrated category
Founded by Tanishq Ambegaokar and Shubham Singhal, Nailinit is building a consumer-first nail care brand focused on convenience, self-expression, and community engagement. The company is targeting a high-frequency but under-branded category in India, positioning itself at the intersection of beauty, culture, and digital-first consumer experiences.
Early traction driven by quick commerce expansion and omnichannel strategy
Nailinit has already established early traction across quick commerce platforms such as Zepto and Blinkit, with an upcoming launch on Instamart. The brand is also available on Amazon, strengthening its omnichannel distribution strategy. By eliminating the need for frequent salon visits through accessible products and community-led engagement, Nailinit aims to scale its presence and build a category-defining nail care brand in India.
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