MyOrl-Care, a pioneering oral healthcare startup founded by Dr. Snehal Dhatrak, is setting new benchmarks in India’s dental innovation landscape. With a vision to make professional-grade oral hygiene accessible in every home, the company has introduced a breakthrough in oral care technology—one that hasn’t been seen in the toothbrush industry for over two centuries.
The Spark Behind the Innovation
After 12 years of dental practice and treating over 5,000 patients, Dr. Dhatrak noticed a recurring pattern gum diseases, dental decay, and bad breath were rampant, especially in the post-COVID era. Most of these issues, she realized, could have been prevented with better oral hygiene tools. This insight led her to innovate, bridging the gap between professional dental care and everyday oral hygiene.
Patented Products & Manufacturing Power
MyOrl-Care’s innovations are fully patented, marking a milestone in Indian oral health technology. The startup operates its own dedicated manufacturing plant in Nashik, employing over 20 women, a reflection of its commitment to both innovation and empowerment. Today, the company boasts a valuation of ₹22 crore, solidifying its place as a frontrunner in India’s oral-care revolution.
From Dentist to Disruptor
Transitioning from her role as HOD of Dental Department at Medi-Cover Hospitals to becoming a full-time entrepreneur, Dr. Dhatrak’s journey has been anything but easy. From skepticism to sleepless nights, she recalls, “The word Founder is not less than Fighter.” Her resilience, patience, and unwavering belief turned MyOrl-Care into a symbol of perseverance and purpose.
Empowering Change
Beyond business, MyOrl-Care stands for a mission to give back to society by protecting “what nature has gifted us.” Each innovation is designed to elevate oral hygiene while minimizing harm to natural resources, merging science with sustainability.
Final Take
As MyOrl-Care continues to expand, Dr. Snehal Dhatrak’s journey from dental chair to boardroom embodies India’s growing ecosystem of women-led innovation where care meets courage, and every smile tells a story of impact.
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