End-to-end technology-driven FMCG startup Meolaa has raised $6 million in a pre-Series A round led by General Catalyst, with participation from Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and other existing investors. The company had earlier secured $4.43 million in seed funding from the Manipal Group and others.
The fresh capital will be directed towards strengthening Meolaa’s AI and data science infrastructure, expanding its portfolio of sustainable brands, and enhancing operational scalability.
Founded in 2023 by Ishita Sawant, Meolaa operates as a technology-powered e-commerce marketplace that curates sustainable, high-quality D2C brands across categories such as fashion, beauty, home, and baby care. The platform follows a commission-based marketplace model, helping ethical brands reach conscious consumers seeking mindful and responsibly made products.
What sets Meolaa apart is its AI-integrated framework that powers every stage of the brand lifecycle—from consumer intelligence and product design to packaging innovation, supply chain management, and go-to-market execution. This unified system enables faster decision-making and product innovation compared to traditional FMCG cycles, which typically take 18 to 24 months for new brand creation.
Through real-time analytics and structured innovation, Meolaa accelerates brand building and ensures that consumer insights directly influence design and marketing strategies.
Its first in-house brand, HIRA, serves as a successful proof of concept—achieving Rs 1 crore in monthly recurring revenue within just three months of launch. Overall, Meolaa claims to have served over 6 lakh customers and surpassed Rs 100 crore in annual recurring revenue (ARR) within 18 months of operations.
With this funding, Meolaa aims to further disrupt India’s FMCG landscape by merging technology, sustainability, and speed to build the next generation of consumer brands.
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