Mad Over Buildings (MOB), a fintech-enabled B2B e-commerce platform for building materials, has raised ₹6 crore in a seed funding round led by SIG Tattva, the venture capital arm of Somany Impresa Group.
A Digital Leap for Construction Commerce
Founded in 2021 by Kumar Vivek, MOB aims to transform India’s construction and interior material supply chain through a transparent, tech-driven marketplace. The startup integrates financial technology with commerce by offering a curated Line of Credit, an escrow-backed payment system, and a full-stack material catalogue, covering both civil and sustainable products.
Addressing a Key Industry Gap
India’s construction sector, dominated by fragmented distributors and contractors, faces persistent liquidity and trust challenges. MOB’s fintech layer solves this by enabling credit access for small and medium retailers while ensuring payment security through its escrow model. This digital bridge helps smaller players transact confidently, creating efficiency and scalability across the ecosystem.
Use of Funds and Growth Plan
The newly raised capital will be used to expand distribution networks, strengthen market penetration, and deepen regional presence across tier-2 and tier-3 cities. MOB also plans to enhance its technology infrastructure and onboard more verified suppliers and contractors to build a transparent procurement ecosystem.
Founder’s Vision and Investor Confidence
“MOB is creating India’s first curated Line-of-Credit and escrow-backed marketplace, unifying every category from civil materials to sustainable and interior solutions under one ecosystem,” said Vivek Kumar, Founder of MOB.
SIG Tattva’s backing reinforces the growing investor confidence in Construction Tech, a sector poised for digital transformation as India accelerates infrastructure development.
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