Personal care startup Laani has raised Rs 9.1 crore (approximately $970K) in a pre-seed funding round led by V3 Ventures and Saama Capital. The round also saw participation from angel investors including Arjun Purkayastha, Manish Taneja, Kunal Bahl, and Aneesh Sheth, among others. The fresh capital will be used for brand building, research and development, and expansion into new personal care categories as the company scales its presence in the Indian market.
Building products tailored for Indian consumers
Founded in 2024 by Nirja Bhatt, Laani focuses on developing body and personal care products designed specifically for Indian consumers. The company identified gaps in the category through research involving over 500 women across digital communities. Its approach centres on creating products that align with local climate conditions, usage habits, and evolving consumer preferences.
Launching new formats in deodorant category
Laani has launched its first product, a Clear Deodorant Stick, positioned as an alternative to traditional roll-ons and aerosol sprays. The product is designed to provide up to 24-hour odour control without leaving residue or stains, addressing common consumer pain points in the category. The startup aims to innovate with new formats and formulations that improve usability and effectiveness.
Expanding across emerging personal care segments
With the new funding, Laani plans to expand its product portfolio into additional personal care categories while continuing to invest in product innovation. The brand aims to build a differentiated positioning by focusing on India-specific needs and introducing modern product formats tailored to everyday use.
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