Indore | August 12, 2025 — Luxury vegan self-care brand Kimirica has raised $15 million (₹125+ crore) in growth capital from Carnelian Asset Management LLP, led by market veteran Vikas Khemani. The investment aims to fuel Kimirica’s domestic and global expansion across both its hospitality and consumer verticals.
From Hotel Amenities to Global Lifestyle Brand
Founded in 2013 by Mohit, Rajat, Kimi, and Rica Jain, Kimirica began by localizing premium hotel toiletries in an industry dominated by imports from China. Over the past decade, the company has scaled into two distinct but synergistic arms:
- Kimirica Hunter — Supplies bath, body, and wellness amenities to over 10,000 luxury hotels and airlines, including Marriott, Hilton, and Air India.
- Kimirica Lifestyle — A direct-to-consumer luxury beauty and wellness brand offering vegan, cruelty-free, and fair-trade-certified products.
Today, Kimirica’s reach spans 70+ countries, with a portfolio covering skincare, fine fragrances, gifting, and home wellness.
Scaling the Next Phase
The fresh capital will be deployed towards:
- Expanding retail footprint through e-commerce platforms like Nykaa, Amazon, and quick commerce
- Opening 10+ experiential stores across India and the Middle East
- Deepening R&D and product innovation for global markets
The founders emphasize that sustainability remains core to Kimirica’s DNA, from ethical sourcing to eco-conscious packaging.
Vikas Khemani, CEO of Carnelian, noted that the brand’s combination of craftsmanship, sustainability, and scalability makes it a rare asset in India’s luxury segment.
With a decade of groundwork and strong international traction, Kimirica is now poised to compete head-to-head with global beauty and wellness giants.
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