Iztri, a Bengaluru-based clothing-care startup, has secured Rs 1.5 crore ($180K) in a pre-seed round from AJVC, led by Aviral Bhatnagar. The investment signals strong confidence in the formalisation of India’s daily clothing-care market, a category still dominated by informal neighbourhood operators despite high urban demand.
Scaling Bengaluru Operations
With the fresh capital, Iztri plans to deepen its presence across Bengaluru. The startup will enhance its technology stack by improving workflow automation, customer experience layers, and operational tracking systems. Strengthening supply chain networks, building processing hubs, and expanding service coverage will be key priorities as the company scales.
Product and Platform Advantage
Founded by Rohit Ramesh and Ankit Choudhary, Iztri operates a structured, tech-enabled ironing and clothing care service designed around hyperlocal efficiency. The platform focuses on predictable turnaround times, route optimisation, and demand consolidation. This approach helps ironing professionals earn more through better utilisation and reduced idle time while providing households with reliable, standardised service quality.
Empowering Professionals and Households
By formalising an informal sector, Iztri is creating safer work environments and more predictable income opportunities for workers. For customers, the company delivers consistency, transparency, and convenience in a service that touches daily life yet lacked technological intervention.
AJVC’s Growing Investment Portfolio
The funding aligns with AJVC’s focus on backing high-potential Indian startups in technology, consumer, and impact-driven sectors. The firm recently closed its maiden fund at over Rs 200 crore, surpassing its initial target. Its recent investments include Jaagruk Bharat, GaadiMech.com, Nuyug, and Mithila Foods each contributing to India’s consumer innovation wave.
Outlook
As Bengaluru’s household services landscape continues to evolve, Iztri is positioning itself to become the city’s most dependable and scalable clothing-care network.
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