The Indian Hotels Company Ltd (IHCL), the parent of the Taj group, has announced a ₹240 crore investment to acquire a 51% stake in Sparsh Infratech, the company behind the luxury integrated wellness destination Atmantan Wellness Resort near Pune. The deal includes ₹205 crore in primary infusion and ₹35 crore in secondary share purchase.
A Strategic Bet on Integrated Wellness Hospitality
The acquisition marks IHCL’s formal entry into the fast-rising integrated wellness segment, a category increasingly attracting affluent domestic and global travellers. Situated across 36 acres, Atmantan is a medically guided wellness retreat offering Ayurveda, yoga, naturopathy, physiotherapy, fitness and nutrition-led programmes. The resort currently has 97 rooms and is certified by NABH and LEED.
Strengthening IHCL’s Premium Experience Portfolio
IHCL aims to integrate Atmantan’s specialised wellness capabilities across its broader hospitality network, including Taj, SeleQtions and Vivanta. While the company has not disclosed specific capital allocation plans, the investment strengthens its long-term strategy of building high-margin experiential verticals beyond conventional hotel operations.
Founders and Competitive Edge
Founded by Sharmilee and Nikhil Kapur, Atmantan has built a strong identity in science-backed wellness therapies and personalised transformation programmes. With IHCL’s brand strength, customer base and distribution infrastructure, the partnership positions Atmantan for larger national and international visibility. The move also enhances IHCL’s experiential wellness offerings for its 13-million-member loyalty base.
Wellness Market Outlook
India’s wellness tourism sector is accelerating, driven by demand for preventive healthcare, holistic retreats and personalised wellbeing programmes. Key questions now emerge: Will IHCL replicate the Atmantan model in other regions? Can the integration spark a new category of wellness-first resorts backed by legacy hospitality brands?
Final Take
IHCL’s majority stake in Atmantan signals that integrated wellness has shifted from niche retreats to mainstream hospitality strategy. The acquisition reinforces a broader trend: health, longevity and personalised wellbeing are becoming core pillars of India’s next-stage hospitality growth.
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