India’s fast-growing home and kitchen D2C segment is attracting investor interest as consumers shift toward branded, design-led utility products. Home Essentials, a digital-first home and kitchen brand, has raised Rs 70 crore in a pre-Series B funding round led by 360 ONE Asset, with participation from existing investor India Quotient. The company had earlier raised $2.2 million in seed funding from India Quotient and others.
Funding to Accelerate Omnichannel Expansion and Product Innovation
The fresh capital will be used to expand Home Essentials’ omnichannel presence, strengthen supply chain infrastructure, and broaden its product portfolio across home improvement and kitchen categories. The company also plans to scale its offline retail footprint, targeting 20 physical stores across India by the end of the year.
Co-founded in 2024 by brothers Tanishq Jain and Divyam Jain, the Gwalior-based startup offers over 1,000 products across kitchen storage, cookware, furniture, decor, and home organisation. The brand focuses on combining functional design with accessible pricing to target India’s growing urban consumer base.
Scaling Customer Reach and Competing in India’s Growing Home D2C Market
Since launch, Home Essentials claims to have served over one million customers while maintaining strong unit economics and profitability focus. The company aims to reach 5 million households and scale revenue to Rs 500 crore over the next three years.
Home Essentials operates in a competitive market alongside brands such as IKEA, Home Centre, and Nestesia, as India’s organised home solutions segment continues to expand.
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