Hexafun, a sustainability-driven lifestyle accessories brand, has raised Rs 4.5 crore in seed funding from early-stage investor Prajay Advisors. The capital will be deployed to expand retail presence, strengthen marketing efforts, and launch new product lines.
Brand & Vision
Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun reimagines everyday essentials—handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes—into expressive, culture-rich, and eco-friendly designs. All products are crafted from 100% sustainable materials, reflecting the brand’s commitment to conscious fashion.
Targeting Gen Z and urban millennials, Hexafun combines playful designs, inclusivity, gender-neutral fashion, and affordability. Its direct-to-consumer model operates through online channels as well as offline retail, catering to consumers who value sustainability without paying a premium.
Strategic Use of Funds
The seed proceeds will enable Hexafun to scale operations, widen its retail footprint, invest in marketing campaigns, and introduce new product lines that align with the brand’s sustainability ethos.
Market Context
India’s lifestyle and accessories market has witnessed growing investor interest in design-led and expressive fashion brands. Companies such as Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company have successfully tapped into this space, building loyal consumer bases that value creativity, self-expression, and cultural relevance. Hexafun’s sustainability-driven approach positions it to ride this trend while carving a niche in eco-conscious fashion.
Final Take
Hexafun’s seed round highlights the increasing appetite for sustainable, Gen Z-first lifestyle brands in India. With its blend of creativity, affordability, and environmental responsibility, Hexafun is poised to become a key player in India’s emerging expressive fashion ecosystem.
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