Harsuco Marketing today announced the launch of its new line of Assam best Quality CTC tea called “Prano Tea”, aiming to bring the authentic taste of Assam tea to middle-class families across India at an affordable price point. The company believes that high-quality tea should be accessible to everyone, not just a select few, and this launch marks a significant step towards fulfilling that vision.
Prano Tea Assam CTC tea is sourced directly from select tea gardens in Assam, ensuring consistent quality and a rich, robust flavor profile. CTC (Crush, Tear, Curl) tea is a popular method of processing tea leaves, resulting in a strong and flavorful brew that is perfect for everyday consumption. Harsuco’s commitment to sourcing directly allows them to maintain strict quality control and offer a superior product at a competitive price.
Harsuco Marketing recognizes the deep cultural significance of tea in India. More than just a beverage, tea is often associated with relaxation, connection, and moments of peace. The company aims to elevate the tea-drinking experience for middle-class families by providing access to authentic Assam tea that is both flavorful and affordable. This launch directly addresses the growing demand for quality tea options within this demographic.
The company’s pricing strategy is designed to be transparent and accessible. Harsuco Marketing aims to disrupt the market by offering premium Assam CTC tea at a price point that is significantly lower than comparable brands. This commitment to affordability is a core value of the company and reflects its mission to democratize access to quality tea.
Harsuco Marketing plans to distribute its new brand called “Prano Tea”, “Pranoti which also means welcome in Sanskrit”, through a combination of online channels and retail partnerships. The company is actively seeking collaborations with local grocery stores and supermarkets to ensure widespread availability across India.
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