https://in.linkedin.com/company/handpickdHandpickd, a fresh commerce startup, has raised $15 million in a Series A funding round led by Bertelsmann India Investments (BII), with participation from Titan Capital Winners Fund (TCWF) and existing investors. The company plans to utilize the funds to expand its operations, enhance its technology infrastructure, and improve its supply chain capabilities.
Business Model and Operations
Founded in April 2024 by Anant Goel, Nitin Gupta, and Sahil Madan, Handpickd operates on a zero-inventory model. The platform collects customer orders a day in advance, procures the exact quantity and quality of produce from farmers overnight, and delivers it to customers the following morning. This approach eliminates the need for storage and warehousing, ensuring fresh produce reaches consumers efficiently.
Currently operational in Gurgaon, Noida, and Bengaluru, Handpickd offers an assortment of 150–180 fruits and vegetables. The company is experiencing a 15–20% month-on-month growth and aims to become a go-to destination for everyday fruit and vegetable purchases.
Investor Insights
Rohit Sood, Partner at Bertelsmann India Investments, expressed confidence in Handpickd’s model, stating, “Customer retention and customer love for Handpickd is the highest we have seen amongst consumer companies.” Shiv Kapoor, Vice President at TCWF, added, “Every home needs fresh produce, and Handpickd is reimagining the supply chain in the best way to get the highest quality fruits and vegetables at affordable prices.”
Future Plans
With this funding, Handpickd aims to deepen its presence in existing cities, recruit additional talent, and further develop its technology to optimize supply chain operations.
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