India’s Premium Food Brands Enter a Scale-Up Phase
India’s specialty food and beverage sector is moving into a consolidation phase. Urban consumers are increasingly shifting away from commoditised café chains and processed fast food towards traceable sourcing, premium formats, and brands built on quality consistency. This has created room for vertically integrated food startups that control both production and consumer experience.
Funding Snapshot
Bengaluru-based Good Farmer Food Concepts has raised $1.5 million (approximately ₹12.5 crore) in an ongoing pre-Series A round. The round was led by CreedCap, with participation from Rohan Bopanna, Rahul Dravid, and Meraki Sport & Entertainment.
What the Startup Is Building
Founded in 2024 by Ashish D’abreo, Sreeram Gangadharan, and Tej Thammaiah, the company operates Maverick & Farmer Coffee and Square Burgers & Co. Its model focuses on owning the full value chain spanning farming, product development, retail, cafés, and B2B supply, catering to consumers seeking quality-led, transparent food brands.
Use of Funds and Growth Strategy
The fresh capital will be deployed to expand its national café footprint, invest in R&D and production infrastructure, and strengthen its retail vertical. Maverick & Farmer already operates cafés in Bengaluru and Goa, runs a 140-acre coffee estate in Coorg, and supplies specialty coffee to enterprise clients across India.
What This Signals for the Sector
Investor interest is shifting toward premium, supply-led food brands that prioritise unit economics and brand depth over discount-driven expansion. Vertical integration is emerging as a defensible strategy in India’s crowded food startup market.
Why This Funding Matters
For Indian founders, this round reinforces that disciplined scaling, control over sourcing, and long-term brand building are now credible paths to creating enduring consumer food companies.
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