Mumbai-based fashion house FS Life, which owns brands like FableStreet and Pink Fort, has secured ₹50 crore in fresh funding to scale its offline presence. The round was led by Colossa Ventures and Rahul Garg (founder of IGNITE Growth LLP), with participation from existing investors Fireside Ventures and Mirabilis Investment Trust.
With the new capital, FS Life aims to double its retail footprint in the next six months, expanding from five stores currently spread across Mumbai, Pune, and Delhi NCR. Over the longer term, the company intends to open 100+ stores across India over the next three years.
The startup claims its physical stores begin generating returns within 18 months of launch, and reports that it is operating at a revenue run rate of ₹160 crore. FS Life is nearing operational break-even, signaling strong financial discipline and disciplined scaling.
Founded in 2016 by Ayushi Gudwani, FS Life focuses on women’s western wear via FableStreet, and has also launched Pink Fort, a label blending Indian wear with modern sensibilities for urban audiences. The brand also leverages a proprietary sizing algorithm, built using over three lakh body measurements, to offer better garment fit for Indian body types.
Prior to this round, FS Life had raised just over $9 million from investors such as Fusion Tech Ventures, Kanwaljit Singh, and Harmeet Bajaj. This is its first significant raise in three years, since its pre-Series B round in 2022.
This funding round highlights a broader trend: D2C brands in India are pushing into omnichannel strategies, recognizing that a significant portion of consumer purchases still occur in physical retail.
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