Consumer dairy and ice cream brand FruBon, operated by Dev Milk Foods, has raised an undisclosed amount in a funding round backed by Fireside Ventures, Narotam Sekhsaria Family Office, and a group of angel investors.
The Jaipur-based company had earlier raised $10.5 million (₹64.1 crore) in a Series A round co-led by Fireside Ventures and pi Ventures, indicating continued investor confidence in its growth trajectory.
Expansion Across Retail, Supply Chain, and Product Portfolio
The fresh capital will be used to expand FruBon’s retail footprint, strengthen production capabilities, and enhance cold chain infrastructure. The company also plans to invest in product development across its dairy and ice cream portfolio.
Founded in 2017 by Rahul Verma, Rohit Verma, and DD, Dev Milk Foods operates across Rajasthan with integrated capabilities spanning manufacturing, marketing, and transportation.
Strong Distribution and Diverse Product Range
FruBon offers over 200 SKUs across categories including ice creams, flavoured milk, paneer, ghee, lassi, and chaach. The brand is present in more than 75 cities across North India, leveraging general trade, modern retail, HORECA partnerships, and quick commerce channels.
Its supply chain is supported by milk collection centres across Rajasthan, with quality checks across sourcing, production, and packaging. The company’s ice cream portfolio features unique flavours such as Chilli Guava, Rose Gulkand, and Banarasi Paan, alongside classic options.
With the latest funding, FruBon plans to enter new markets, strengthen distribution, and scale its supply chain to support future growth.
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