A Startup Born From a Trust Gap
At a time when India’s packaged food industry is flooded with over-processing, synthetic additives, and opaque labels, consumer trust in everyday food is quietly eroding. Convenience has come at the cost of purity. Frissly was born to challenge this status quo with a simple but uncompromising belief “ Purity Beyond Homemade .” The startup set out to prove that packaged food can be as clean, transparent, and trustworthy as food made in one’s own kitchen, without shortcuts, chemicals, or hidden compromises.
Research-Led Foundations for Scalable Clean Food
Over the past two years, Frissly has invested deeply in research and development to build robust formulations, sourcing systems, and production workflows. These early investments were designed to ensure that clean food could be produced consistently at scale, without diluting nutritional value or taste. The result is a startup infrastructure that balances artisanal principles with operational efficiency.
Clean Ingredients, Clear Philosophy
Frissly’s philosophy rests on purity and traceability. The brand uses only certified organic ingredients, including cold-pressed oils, whole grains, and natural sweeteners such as honey, jaggery, sugar candy, and coconut sugar. High-quality spices are sourced directly from trusted farmers across India, allowing each recipe to preserve its regional identity and authentic flavour profile.
A Strict Clean-Label Commitment
Unlike conventional packaged food players, Frissly follows a strict clean-label approach. No synthetic additives, no preservatives, and no refined oils, flours, or sugars are used in any product. This uncompromising stance has become a core differentiator, helping the startup stand out in a crowded and often confusing food market.
Certified Kitchens, Not Factories
All products are crafted in Frissly’s certified organic kitchens, which operate under GMP, HACCP, ISO 22000, and Indian organic guidelines. While process discipline and hygiene standards remain world-class, the company retains a kitchen-first mindset, ensuring food feels crafted rather than industrial.
A 300+ Product Portfolio With Strong Repeat Demand
Blending traditional methods with modern culinary technology, Frissly has built a portfolio of over 300 certified organic products. The range includes Idli and Dosa batters, staples, cookies, brownies, chocolates, ice creams, snacks, and ready-to-cook items. With more than 70% recurring orders, consumer trust has translated into strong repeat demand.
Scaling Through Speed and Smart Expansion
Frissly currently operates 100-minute delivery services in Bengaluru and Hyderabad. As it expands into Chennai, Pune, Vizag, and Mumbai, the startup plans to scale through a low-investment, franchise-driven dark store model.
Holding the Line on Its Core Belief
As Frissly grows, its founding belief remains unchanged: great food should come from a kitchen, not a factory, with purity, transparency, and craftsmanship at the centre of every product.
Follow Frissly to explore a growing movement where food is crafted in kitchens, not factories.
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