Quick-commerce startup FirstClub has raised $23 million (approx. ₹192 crore) in its Series A round, led by Accel and RTP Global, with participation from Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures. The round also included a small debt component, according to media reports.
This latest funding has pushed FirstClub’s valuation to $120 million, nearly tripling its value since December 2024, when it raised $8 million in its seed round from Accel and RTP Global.
Expansion Plans
The fresh funds will be used to scale operations, open more dark stores, and expand product categories. Founded in June 2025 by former Flipkart executive Ayyappan R, FirstClub runs on a quality-first model—differentiating itself from quick-commerce giants like Blinkit, Zepto, and Swiggy Instamart, which primarily compete on delivery speed.
Currently, FirstClub operates four dark stores in Bengaluru, with plans to scale up to 35 stores within the next six months and cover every pincode in the city.
Product Strategy
FirstClub offers a curated range of food, fresh produce, dairy, bakery, FMCG, and nutrition items, with about 95% of products sourced locally in India and 5% imported. The startup also sells its own private-label products and has plans to expand into pet care, kids’ food, nutraceuticals, home care, and subscription services.
Market Context
While the quick-commerce boom of 2021–22 saw startups raising frequent back-to-back rounds, FirstClub is one of the few in 2025 to repeat this trend, raising two rounds within nine months. Earlier this year, Slikk also achieved a similar feat by closing two rounds in just two months.
Disclaimer:
StartupByDoc maintains editorial independence. While some investors in Venturi Partners may also hold stakes in companies we cover, it does not influence our reporting or analysis in any manner.
Learn to build your founder brand at StartupByDoc.com