Digital lending marketplace Finfinity has raised $2.4 million (approximately Rs 20 crore) in a seed funding round led by Mankind Pharma Promoter’s Family Office, with participation from Vi-John Group and multiple angel investors. The fresh capital will be used to strengthen its technology platform, expand lender partnerships, scale distribution, and invest in customer acquisition and brand building. The round reflects growing investor interest in digital credit infrastructure platforms in India.
Building a transparent loan comparison platform
Co-founded in 2023 by Pradeep Chauhan, Mohit Jain, and Vijay Kadam, Finfinity enables users to compare loan options across multiple lenders to secure better interest rates and make informed borrowing decisions. The platform is designed to improve borrower outcomes while helping lenders acquire higher-quality customers through a more efficient digital channel.
Tech-driven integrations powering faster lending decisions
The Mumbai-based startup focuses on delivering transparent and personalised borrowing experiences through deep integrations with banks and NBFCs. These integrations enable real-time data exchange, enhanced risk assessment, and faster credit decision-making, improving both user experience and lender efficiency.
Targeting scale with AI-driven credit recommendations
Finfinity is targeting 10 million users over the next 18–24 months as it expands across multiple lending categories, with a strong focus on the mortgage segment. The company also plans to build embedded lending experiences, integrating credit offerings into high-intent customer journeys through partnerships. Its broader vision is to create a financial well-being platform powered by AI-driven recommendations that simplify borrowing and improve decision-making.
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