Jaipur-based personal finance startup Finanjo has raised Rs 1.5 crore in a pre-seed funding round fully backed by early-stage venture fund AJVC, led by Aviral Bhatnagar. The investment signals growing investor interest in behaviour-driven fintech platforms targeting India’s young, digitally native population. The capital will help Finanjo strengthen its AI-led financial intelligence platform and accelerate early growth.
Capital to enhance AI assistant and financial intelligence infrastructure
The fresh funds will be used to advance Finanjo’s core product, including improving its AI assistant Jo, strengthening decision intelligence capabilities, and expanding goal-based financial planning and credit optimisation features. The company also plans to enhance its Account Aggregator integrations, hire across product, engineering, and content teams, and scale user acquisition through partnerships and community-led channels. Additionally, Finanjo is investing in regulatory readiness to support future financial product integrations.
Founders building behaviour-first finance platform for Gen Z and millennials
Founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, Finanjo focuses on helping young Indians manage money through behavioural insights and real-time financial visibility. The founders are also behind Backstage with Millionaires, a widely followed YouTube platform covering Indian startups and entrepreneurship. Finanjo leverages India’s Account Aggregator framework and artificial intelligence to provide users with a unified view of savings, investments, expenses, and liabilities, along with personalised financial guidance.
Early traction driven by rapid user adoption and financial integrations
Finanjo has onboarded over 5,000 users within weeks of its beta launch, with approximately 500 daily active users. The platform has already connected more than Rs 25 crore in user savings and generated early revenue through fixed deposit and mutual fund referral commissions. With AJVC’s backing and rising demand for intelligent financial management tools, Finanjo aims to position itself as a next-generation personal finance platform for India’s digital-first users.
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