D2C pickle brand FarmDidi, which empowers rural women entrepreneurs, has raised ₹7 crore+ in a seed round led by Samved Ventures, with participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis.
Funding Snapshot
- Amount: ₹7 Cr+ (Seed round)
- Lead Investor: Samved Ventures
- Other Backers: LetsVenture, Indigram Labs, IIMC Innovation Park, angels
- Use of Funds: R&D, team expansion, tech-led quality systems, and scaling women entrepreneur base from 2,000 to 5,000
Empowering Kitchens, Empowering Women
Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi enables rural women (“Didis”) to produce homemade, chemical-free pickles and condiments at the farmgate. Combining traditional recipes with modern food safety protocols, the startup ensures clean-label, traceable products that retain the taste of Indian kitchens while meeting global quality standards.
“FarmDidi was built on the belief that food from our grandmothers’ kitchens could also empower thousands of women,” said Manjari Sharma, CEO of FarmDidi. “With this funding, we will scale women-led micro-units and give consumers access to authentic, tested, and traceable food.”
Traction & Recognition
- Appeared on Shark Tank India Season 3; secured ₹1 Cr deal from Vineeta Singh and Peyush Bansal
- Operating at ₹18 Cr ARR
- Processing 30,000+ monthly orders
- Ranked #1 pickle brand on Amazon India, with 4 of the top 10 best-sellers
Market Outlook
India’s packaged condiments market is valued at $1.5B+ and growing rapidly with the shift toward clean-label and authentic regional food products. FarmDidi’s model blends community empowerment with consumer trust, giving it an edge against established brands like Mother’s Recipe and Priya Pickles.
Final Take
By turning kitchen traditions into scalable businesses, FarmDidi is not just selling pickles—it is building a women-powered food revolution. With new capital and growing traction, it is poised to become a household D2C name while creating sustainable rural livelihoods.
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