Lab-grown diamond jewellery startup Ethera has raised ₹25 crore (around $2.75 million) from BlueStone, which has doubled its investment in the company to support its next phase of growth and offline retail expansion.
Funding To Accelerate Retail And Omnichannel Expansion
The fresh capital will be primarily used to expand Ethera’s offline retail footprint, with multiple new store launches planned in the coming weeks. The company also plans to invest in strengthening its in-house design capabilities, upgrading technology systems, and scaling brand-building initiatives to support long-term omnichannel growth.
Building A Lab-Grown Diamond Jewellery Brand
Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera operates in the lab-grown diamond jewellery segment through a combination of physical retail and digital sales channels. The brand currently operates five retail stores across Bengaluru and New Delhi while serving customers nationwide through its online platform.
Ethera offers jewellery crafted using IGI-certified lab-grown diamonds and BIS-hallmarked gold. Its product portfolio spans earrings, bracelets, solitaires, pendants, and necklaces, catering to customers seeking certified and design-focused diamond jewellery.
Design Innovation And Product Expansion Strategy
The company launches over 200 new jewellery designs every month, supported by internal quality control processes and design development capabilities. As consumer demand grows for sustainable and accessible diamond alternatives, Ethera aims to strengthen its retail reach while maintaining product innovation and quality assurance.
Keep building. Keep learning. Keep growing with StartupByDoc.