Pre-Series A Round Led by Fireside Ventures and V3 Ventures
Plant-based nutrition startup Earthful has raised Rs 26 crore ($2.89 million) in a pre-Series A round led by Fireside Ventures and V3 Ventures, with participation from Atrium Angels. The company earlier raised close to $1 million from angel investors and family offices and was previously featured on Shark Tank India, helping boost early brand visibility.
Funding to Expand Women’s Health Portfolio and Product Innovation
The newly raised capital will be deployed to expand Earthful’s women’s health offerings, deepen product development, and strengthen teams across Hyderabad and Mumbai. The brand is also investing in brand-led growth, R&D, and operational scale, reflecting strong demand for preventive, clean-label nutrition products in India.
Founders Focus on Clean Label and Preventive Nutrition
Founded by sisters Veda Gogineni and Sudha Gogineni, Earthful builds plant-based, clean-label nutrition products designed for preventive health and simplified formulations. The startup’s focus areas include daily wellness, nutrition gaps, hormonal health, and plant protein.
Earthful claims to be the first Indian brand to launch menopausal multivitamins, formulated using a targeted mix of vitamins, minerals, and herbs to support midlife women. The company also operates across plant protein and daily multivitamin categories.
Strong Customer Retention and Growing Brand Adoption
Over the past two years, Earthful has built a base of more than 2 lakh customers, with repeat purchases driving over 3x revenue growth in FY25. The startup offers daily multivitamins across age groups, protein variants, and formulations for hair, skin, sleep and women’s health, supported by clinically informed ingredient choices and simplified nutritional formats.
India’s preventive health and clean-label nutrition market continues to expand rapidly, driven by rising awareness, category education, and long-term demand for natural supplementation.
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