Dream Sports-owned sports streaming platform FanCode has secured exclusive media rights to broadcast men’s tennis across the Indian subcontinent, strengthening its position as a leading digital destination for global sports content.
Under a multi year agreement with ATP Media, FanCode will stream ATP Tour matches across India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and the Maldives. The partnership covers more than 50 tournaments annually, including marquee events such as ATP Masters 1000, ATP 500 and ATP 250 tournaments, as well as the season-ending Nitto ATP Finals.
As part of the deal, FanCode plans to introduce India-focused programming, including original shows, regional language commentary and storytelling formats aimed at expanding tennis viewership beyond metro audiences. The move aligns with the platform’s broader strategy of deepening fan engagement through localised content.
The ATP rights acquisition further expands FanCode’s growing sports portfolio, which already features premium international properties such as Formula 1, MotoGP, LaLiga football and the PGA Tour, alongside several domestic cricket tournaments. FanCode has increasingly positioned itself as a multi-sport streaming platform catering to both mainstream and niche sports fans.
The development comes amid a strategic transition at parent company Dream Sports. Earlier this year, Dream11. its flagship fantasy gaming platform was impacted following regulatory changes that curtailed real-money gaming formats in India. The shift significantly affected the group’s core revenue streams, prompting Dream Sports to recalibrate its long-term strategy.
As part of this reset, the company has been moving beyond fantasy gaming towards building a global sports entertainment ecosystem. In line with this focus, FanCode recently shut down its sports merchandise vertical, FanCode Shop, citing limited scalability and profitability.
By adding ATP men’s tennis to its content slate, FanCode is doubling down on premium live sports rights as it seeks to diversify revenue streams, broaden audience reach and reduce reliance on gaming-led monetisation. The deal also reflects rising competition among digital platforms to secure long-term sports rights in India’s rapidly evolving streaming market.
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