Eternal Capital, the early-stage venture capital fund founded by former BharatPe COO Dhruv Dhanraj Bahl, has officially rebranded as Sadev Ventures. The change aligns the fund’s identity with its family office name, reflecting its core values and long-term vision.
Fund Snapshot
- Stage focus: Seed to pre-Series A
- Cheque size: ₹2–6 crore
- Corpus: ₹120 crore with greenshoe option of an additional ₹120 crore
- Investments deployed: ~50% across 20 startups
- Key portfolio ventures: Asaya, Cleevo, Cookd, Gladful, Hypergro, Bidso, Liquide
Vision Behind the Rebrand
Dhruv Dhanraj Bahl explained:
“As our vision goes deeper into India’s entrepreneurial fabric while simultaneously tapping financial, social, and intellectual capital across borders, it’s the right time to scale under an identity that resonates with our stakeholders. This shift moves us beyond a ‘capital-only’ approach and reinforces our commitment to enabling ventures that can become generational institutions.”
Strategic Focus
Sadev Ventures remains sector-agnostic but stage-focused, targeting post-product-market-fit startups with profitable revenue trajectories and long-term growth potential. The fund maintains an operator-led structure, offering the “colour of money” blending financial capital with founder empathy, strategic guidance, and access to high-impact networks.
Market Watch
With India’s startup ecosystem growing rapidly, Sadev Ventures aims to double down on its India-first strategy while supporting portfolio companies in expanding globally through strategic LPs and international partnerships.
Final Take
The rebranding to Sadev Ventures signals a deeper commitment to founder centric investing and long-term value creation. By combining capital with operational support, the fund is positioning itself as a key enabler of India’s next generation of high-growth startups.
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