First Full Year of Operations
Fashion ecommerce marketplace Culture Circle reported a sharp increase in revenue in FY25, marking its first full year of operations after launching in January 2024. The Delhi NCR–based startup recorded operating revenue of ₹3.4 crore during the year, compared with ₹31.4 lakh in FY24. Including other income of ₹45 lakh, total income stood at ₹3.8 crore.
Revenue Growth and Scale-Up Phase
Incorporated in September 2023, FY25 was Culture Circle’s first complete operating year. The nearly tenfold jump in topline reflects rapid scaling of its marketplace model and growing traction among buyers and sellers in the premium fashion and sneaker segment.
Rising Losses and Expense Growth
The revenue expansion was accompanied by a sharp rise in costs. Culture Circle reported a net loss of ₹3.3 crore in FY25, compared with a loss of ₹11.4 lakh in the previous year. Total expenses increased to ₹7.1 crore from ₹50 lakh in FY24, as the company invested aggressively in building its platform and brand.
Employee and Marketing Spend
Employee benefit expenses rose significantly to ₹1.8 crore from ₹28.4 lakh a year earlier, reflecting team expansion during the scale-up phase. Advertising and promotional expenditure also climbed sharply, with marketing spend increasing to ₹2.6 crore in FY25 from ₹8.5 lakh in FY24, as the startup focused on customer acquisition and brand visibility.
Business Model and Platform
Founded by Devansh Jain Nawal and Ackshay Jain, Culture Circle operates an inventory-free luxury ecommerce marketplace focused on sneakers, streetwear and high-end fashion. The platform connects buyers with independent sellers, reducing inventory risk while enabling access to premium global brands.
Seller Network and Listings
The company claims to host more than 3,500 sellers and around 35 lakh product listings. Its catalogue includes items from international brands such as Nike, Yeezy, Dior, Supreme and Louis Vuitton, catering to demand for premium and limited-edition fashion.
Outlook
The FY25 performance highlights Culture Circle’s early traction, while rising losses underline the cost pressures faced by consumer marketplaces during rapid growth phases.
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