Wavemaker Partners leads pre-seed funding for fashion brand platform
Confluxe, a technology-enabled brand operating platform for global fashion and lifestyle companies, has raised $1.6 million (approximately Rs 13 crore) in a pre-seed funding round led by Wavemaker Partners, with participation from Kriscore Capital. The funding will support the company’s efforts to help international brands enter and scale in the Indian market through a technology-driven operating model.
Capital to launch brand partnerships and build technology infrastructure
The fresh capital will be used to launch Confluxe’s first brand partnerships, develop its technology and data infrastructure, and expand its core team across brand operations, commerce, and growth functions. The company aims to build a scalable platform that simplifies market entry and operational execution for global brands looking to establish a presence in India.
Founders bring experience from Myntra, AJIO and H&M
Confluxe was founded by Rajesh Narkar, a former executive at Myntra and AJIO, and Louis Coucke, a former executive at H&M India. The founders aim to address structural challenges in India’s fashion and lifestyle ecosystem, where strong consumer demand for international brands often contrasts with the complex and capital-intensive process of entering the market.
Platform combining strategy, commerce and localised supply chains
The Bengaluru-based startup positions itself as an operating layer between global brands and the Indian market. Its platform combines market entry strategy, digital commerce capabilities, data-driven merchandising, and a localised “Make in India” supply chain approach to help brands scale efficiently. In its initial phase, Confluxe will focus on onboarding its first brand partners and building the technology and operational infrastructure required to support their growth in India.
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