Consumer-to-consumer marketplace Circle has raised ₹3.4 crore in a pre-seed round led by Titan Capital, with participation from Raveen Sastry, co-founder of Myntra. The Bengaluru-based startup will use the funds to deepen its AI capabilities and expand its operational footprint as it targets India’s fast-growing pre-owned goods market.
AI Stack to Drive Pricing, Verification, and Product Grading
Circle plans to deploy the capital to strengthen its core AI stack across guided pricing, automated condition grading, and catalog matching. The company will initially double down on electronics and household categories, expand further within Bengaluru, and enter new Indian cities by 2026. The focus is to create a tech-enabled ecosystem that brings trust, structure, and reliability to C2C transactions.
A Full-Stack Approach to Eliminating C2C Friction
Founded in 2025 by Ankit Misra and Chirag Kataruka, Circle operates a full-stack model covering listing verification, doorstep logistics, and secure payment flows. Sellers receive transparent pricing support, list products in minutes, and get payouts immediately after pickup and verification. By bridging the trust gap, Circle aims to reduce scams, fake listings, and coordination challenges that plague traditional peer-to-peer marketplaces.
Early Traction in Bengaluru
Circle has seen strong early adoption since its soft launch in August 2025, onboarding 17,000+ users across Bengaluru. Demand has been particularly strong in electronics, appliances, furniture, and home goods, categories that account for a majority of India’s second-hand buying activity.
A Massive Yet Under-Organised Market
India’s pre-owned goods market is valued at ₹1.6 lakh crore, but remains fragmented due to inconsistent information, low verification standards, and limited buyer protection. Despite 70 million Indians transacting used goods monthly, the overall experience still trails primary e-commerce platforms.
Final Take
Circle’s AI-first approach positions it to bring structure and credibility to India’s vast used-goods market. With fresh capital and early traction, the startup is aiming to redefine C2C commerce through trust-led infrastructure.
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