Artha Venture Fund leads investment to expand AI-powered customer engagement platform
AI-powered customer engagement startup Cheerio AI has raised Rs 8 crore in a seed funding round led by Artha Venture Fund through its Artha Venture Fund II. The round also saw participation from Hyderabad Angels, TiE Angels, LetsVenture, Invention Engine, and several angel investors. The investment highlights growing demand for AI-driven platforms that help enterprises optimise customer acquisition and retention strategies.
Capital to develop multi-modal AI capabilities and global expansion
The fresh capital will be used to build advanced multi-modal AI capabilities, including a proprietary small-model LLM designed for automated ad generation. Cheerio AI also plans to expand into voice and video communication channels while strengthening automation features and enterprise-grade infrastructure. The company intends to hire across engineering, AI, enterprise sales, and customer success teams as it prepares for global expansion.
Founders building AI platform to optimise enterprise customer engagement
Founded by Nishant Das, Avinash, and Priam, Cheerio AI provides an AI-powered platform that integrates marketing, support, and sales workflows across multiple communication channels. The system enables enterprises to manage interactions through WhatsApp, email, SMS, social messaging, and in-app communication while improving the CAC-to-LTV ratio through intelligent automation.
Strong enterprise traction and rapid revenue growth
Cheerio AI currently works with over 150 enterprise customers across six industries. The platform claims to have generated more than Rs 500 crore in additional revenue for its clients through retention automation strategies. Over the past two years, the startup has reported revenue growth of 450 percent year-on-year, indicating strong enterprise adoption of AI-driven customer engagement solutions.
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