Bengaluru | July, 2025 Blinkit is stepping into the healthcare lane with a pilot that could redefine India’s quick commerce landscape.
The Zomato-owned platform has begun testing 10-minute delivery of prescription medicines across select pin codes in Bengaluru, making it the first major player to seriously enter the ultra-fast pharmacy space. Medicines are dispatched through licensed pharmacies with tamper-proof packaging, and include categories like antihistamines, antacids, eye drops, and more.
Service Snapshot:
- Available in: Limited Bengaluru areas
- Catalogue: Prescription medicines for heart, neuro, respiratory care
- Add-on: Free doctor consultation if user lacks a prescription
- Delivery: Within 10 minutes, packed and fulfilled by registered pharmacies
Solving for Trust in Speed
While grocery and essentials have dominated quick commerce, medicine delivery demands a higher standard of reliability. Blinkit addresses this with secure packaging, verified pharmacists, and optional doctor consults to ensure safe access.
Why Now?
Zomato’s $150M infusion into Blinkit earlier this year hinted at a broader play beyond FMCG. Healthcare is a high-frequency, high-need segment especially in urban India where convenience often equals compliance.
Founder’s Edge
Founded in 2013, Blinkit (formerly Grofers) has continually evolved from groceries to FMCG to now essential health services. By adding trust-centric layers, it hopes to position itself as more than a speed-based player.
Market Watch
As competition heats up between Zepto, Swiggy Instamart, and Flipkart Quick, Blinkit’s entry into pharmacy could force others to rethink their next vertical. But regulations and scale remain key hurdles.
Final Take
This isn’t just about convenience. It’s about redefining what “10 minutes” can mean for life, not just lifestyle.
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