Preventive pain care startup Betterhood has raised Rs 5 crore in a seed funding round led by Kairon Capital, with participation from Yogesh Kabra, Rishubh Satiya, Rohit Chawla, Sifat Khurana, and Shayamal Vallabhjee. The fresh capital will be used for product development, team expansion across product, content, and growth functions, and scaling distribution through both online and offline channels. The investment comes as demand rises for preventive healthcare solutions focused on long-term musculoskeletal wellness.
Building a science-backed preventive pain care platform
Co-founded in October 2024 by Vikram Kadam and Neha Zade, Betterhood focuses on musculoskeletal health through science-backed products, educational content, digital tools, and expert-led interventions. The company offers posture supports, orthotic supports, and pain relief and recovery products aimed at helping consumers identify pain early and build sustainable musculoskeletal health. Its approach combines physical products with digital education to create a broader preventive care ecosystem.
Digital tools designed to improve posture awareness and early intervention
According to the Bengaluru-based startup, Betterhood has built assessment tools on its website that help users identify root causes of neck, back, shoulder, and knee pain, providing a clinically informed starting point for care. The company recently launched Slouch Catcher, a posture analysis tool that allows users to upload a posture snapshot, receive a personalised score, and discover an animal-inspired posture persona. This feature is designed to make posture awareness more engaging and accessible for users.
Expanding ecosystem through education and community channels
Betterhood is also launching The Physio Edge, a certification programme for early-career physiotherapists aimed at bridging the gap between academic learning and practical clinical work. Since launch, the startup claims to have served more than 60,000 customers and created over 1,000 pieces of educational content across platforms. It plans to expand further through physiotherapy clinics, running communities, and wellness retail channels as it scales its preventive pain care footprint.
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