D2C nutrition startup BeastLife has raised Rs 20 crore in a pre-Series A funding round at a valuation of Rs 320 crore, led by GVFL and Equentis. The Gurugram-based company had earlier raised Rs 1.9 crore from cricketer Rinku Singh along with $479K in an angel round. The fresh capital will be used to scale operations, strengthen the team, and expand across online and offline channels.
Building a digital-first fitness nutrition brand
Co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is a new-age sports nutrition brand offering products such as protein supplements, creatine, mass gainers, and multivitamins. The company operates primarily as a digital-first platform, targeting fitness enthusiasts, athletes, and health-conscious consumers.
Strong revenue growth signals early traction
BeastLife reported Rs 36 crore revenue in FY25, which surged to around Rs 100 crore in FY26, reflecting rapid growth. The company is now targeting Rs 500 crore revenue over the next three years, positioning itself among emerging leaders in India’s fitness nutrition market.
Omnichannel expansion with offline retail focus
The startup sells through its own website, e-commerce marketplaces, and quick commerce platforms, ensuring wide accessibility. It now plans a calibrated offline expansion, experimenting with retail formats across select geographies to strengthen its omnichannel presence.
Competing in a fast-growing fitness market
BeastLife operates in a competitive segment alongside brands such as MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth. With strong growth momentum and fresh capital, the company aims to scale its brand and capture a larger share of India’s expanding fitness and wellness market.
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