Online kids essentials platform Basil has raised $2 million (approximately Rs 16.6 crore) in a pre-Series A funding round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures. The round comes two years after Basil raised Rs 3.6 crore in seed funding in February 2024. The fresh capital will be used to expand into new product categories such as bags and water bottles, strengthen supply chain operations, and hire leadership and product talent. The company is targeting Rs 100 crore in annual recurring revenue (ARR) by FY27.
Building a digital-first platform for kids essentials
Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, Basil operates an online multi-category platform focused on kids essentials. The startup initially launched with bento lunch boxes and insulated food jars and has since expanded its product portfolio. Basil currently serves over 1.5 lakh families across more than 20,000 pincodes in India, reflecting strong nationwide adoption.
Rapid growth driven by product innovation and asset-light model
Basil has reported an ARR of Rs 36 crore, achieving nearly 5x growth within two years of launch. The company follows an asset-light manufacturing model, working with production partners across India, China, and Southeast Asia. It also runs an in-house Consumer Lab that designs products based on parent feedback and has secured multiple industrial design patents to differentiate its offerings.
Scaling product categories and operational capabilities
With the new funding, Basil plans to broaden its product range while strengthening logistics and operational efficiency. The startup aims to scale sustainably by combining product innovation, customer insights, and efficient manufacturing partnerships to capture a larger share of India’s growing kids essentials market.
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