Honasa Consumer Limited, the parent company of leading skincare brand Mamaearth, has announced a new allotment of employee stock options under its existing Equity Incentive Plan (ESOP-2018). The company’s Nomination and Remuneration Committee (NRC) approved the issue of 53,322 stock options via a circular resolution dated June 18, 2025, as per a regulatory filing made on Wednesday. Each stock option will convert into one equity share with a face value of ₹10, and has been granted at par, aligning with the company’s employee-first equity philosophy. At the current market price of ₹304.90 on the National Stock Exchange, the total value…
Author: Himanshu Sindhi
Myntra, the fashion and beauty e-commerce platform under Flipkart’s umbrella, is stepping up its play in quick commerce with the expansion of its rapid delivery service M-Now to Delhi-NCR and Mumbai. This move comes on the heels of a successful pilot in Bengaluru, launched in November 2024. M-Now is tailored for high-intent, occasion-driven purchases, offering delivery of fashion and beauty products within hours. Powered by a growing network of over 40 dark stores across Bengaluru, Delhi, and Mumbai, the service is aimed at customers who value immediacy when shopping for last-minute gifting, event outfits, or beauty essentials. Speed as a…
Nikhil Kamath, co-founder of Zerodha and one of India’s most influential startup investors, has invested in One Hand Clap, a fast-growing creative agency founded by Aakash Shah and Naveed Manakkodan, both former members of the now-disbanded comedy collective All India Bakchod (AIB). The investment was publicly announced through an Instagram post by Shah, who thanked Kamath and expressed optimism about the agency’s future: “Here’s to the next decade of building killer stuff together.” The financial terms of the deal were not disclosed. From Comedy to Culture-First Campaigns Founded in 2019, One Hand Clap emerged as a culture-savvy, digital-first creative studio…
Direct-to-consumer (D2C) beauty and wellness brand Nat Habit has officially entered the omnichannel retail space with a dual expansion strategy spanning offline general trade and quick commerce platforms. The brand now has its products available in over 1,000 stores across Delhi NCR, including Modern Bazaar, Freshlee, and Sodhis Supermarket. At the same time, Nat Habit is strengthening its presence across Q-commerce platforms like Blinkit and Swiggy Instamart, covering India’s top 8 cities. This expansion comes as a response to consumer demand and the company’s ambition to go deeper into high-growth Tier 2 and Tier 3 cities, which already contribute nearly…
While most digital marketers continue to obsess over Google rankings, backlinks, and traditional search engine strategies, one Indian entrepreneur has quietly shifted the narrative. Apoorv Sharma, a Bengaluru-based founder, has launched Derivate X, India’s first SEO agency purpose-built for AI search engines like ChatGPT, Perplexity, and Gemini. Rather than chasing browser-based traffic, Derivate X focuses on helping brands get discovered through large language models (LLMs). The Silent Shift in Search Back in 2023–24, as businesses invested heavily in content marketing and Google SEO, Sharma noticed a different pattern emerging: users were beginning to turn to conversational AI platforms for answers.…
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