Author: Aman Atulya

Supply6, a direct-to-consumer nutrition brand focused on bridging daily nutrient gaps, has raised $1.1 million (Rs 9.1 crore) in a seed funding round led by Zeropearl VC. The round also saw participation from prominent entrepreneurs including Kunal Shah, Ashutosh Valani and Priyank Shah (Co-founders, Renee Cosmetics), and Yogesh Kabra (Founder, XYXX). Funding Utilisation The fresh capital will be deployed to expand the product pipeline, conduct clinical studies, launch new formats, and scale selectively in GCC and English-speaking markets. Supply6 also plans to strengthen its leadership team across growth, strategy, and product functions. Founders & Brand Edge Founded in 2020 by…

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Digital investment platform Groww has filed a revised draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI), paving the way for a Rs 7,000 crore initial public offering (IPO). The public issue will include a fresh issue of Rs 1,020 crore alongside a large offer-for-sale (OFS) of Rs 5,000 crore by existing investors and co-founders. IPO Structure and Stakeholders The OFS will see Peak XV divest 15.8 crore shares, while YC Holding and Ribbit Capital plan to offload 10.5 crore and 11.8 crore shares, respectively. Other participants include Tiger Global, Kauffman Fund, and co-founders Lalit…

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PlaySuper, a gaming commerce platform embedding real-world rewards into mobile games, has raised $1 million in seed funding. The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Managing Director at Meta APAC Emerging Markets. Funding Snapshot The proceeds will be used to strengthen product development, scale brand partnerships, and expand operations across India and Southeast Asia. Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper is building a rewards-as-a-service model tailored for gaming studios and consumer brands. Solving the Ad Fatigue Problem Traditional in-game advertising…

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Noise, India’s leading connected lifestyle brand, and TVS Motor Company, the country’s No.1 EV scooter manufacturer, have announced an industry-first innovation: India’s first EV-smartwatch integration. The partnership brings the TVS iQube electric scooter and a specially designed Noise smartwatch together, turning the wrist into a real-time mobility assistant. Smarter, Safer Rides The TVS iQube Noise Smartwatch provides on-wrist access to critical ride updates, reducing reliance on smartphones and improving rider safety. Key features include: Color-coded visual cues ensure riders can glance at information without distraction, making everyday commutes safer and more intuitive. Exclusive Availability The smartwatch will be sold exclusively…

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Credit infrastructure fintech FinBox has raised $40 million in Series B funding, led by WestBridge Capital with participation from A91 Partners and Aditya Birla Ventures. The round also included a $5 million secondary sale, providing early investors partial exits. Funding Snapshot The company had earlier raised $15 million in Series A in 2022, led by A91 Partners. With this fresh capital, FinBox aims to accelerate product innovation, fuel international expansion, and strengthen its AI-driven credit intelligence stack. Building Credit Rails Founded in 2017 by Rajat Deshpande, Anant Deshpande, Nikhil Bhawsinka, and Srijan Nagar, FinBox provides B2B credit infrastructure for banks,…

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Design-led jewelry startup Lucira Jewelry has raised $5.5 million (approx. ₹46 crore) in a seed round, which the company said is the largest ever for a jewelry startup in India. The round was led by Blume Ventures and Spring Marketing Capital, with participation from SiriusOne Capital Fund and several prominent angel investors, including founders of Dot & Key, Livspace, Snitch, and Bewakoof. Growth Plans and Market Focus Lucira, founded by Rupesh and Vandana Jain, specializes in lab-grown diamond and recycled gold jewelry. The company plans to utilize the fresh capital to: Lucira currently offers over 1,000 customizable designs certified by…

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SaaS infrastructure startup Scalekit has raised $5.5 million in a seed round led by Together Fund and Z47, with support from angel investors including Adam Frankl, Oliver Jay, and Jagadeesh Kunda. The funding will power its mission to simplify authentication and security for SaaS and AI-native teams. Building Modular Infrastructure for SaaS and AI Founded by Satya Devarakonda and a team of ex-Freshworks engineers, Scalekit offers modular, drop-in authentication and actions infrastructure. Unlike monolithic tools such as Auth0, Scalekit provides à-la-carte adoption, allowing developers to integrate only the features they require. Its product suite includes MCP Auth for agentic servers,…

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Deeptech startup Genovation Technological Solutions has secured $150,000 in pre-seed funding at a $6 million valuation, backed by six individual investors and one foreign institutional investor. The capital will fuel product development, team expansion, market scaling, and R&D as the company sharpens its focus on privacy-first AI solutions. Funding Snapshot Founded in 2021 by Anurita Das, Genovation has built Mentis, the subcontinent’s first Made-in-India, privacy-first Agentic AI platform. Unlike conventional generative AI models, Mentis operates seamlessly across cloud, on-premise, and fully offline setups, eliminating reliance on external APIs while ensuring complete data security. Mentis interprets natural language queries, delivers citation-backed…

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EcoSoul Home, a sustainable home essentials brand, has raised $20 million (approx. ₹180 crore) in its Series B funding round. The round was led by Accel and Bajaj Financial Securities, with participation from StartupXseed Ventures, JSW Ventures, and CK Birla Group. Venture debt was provided by Alteria Capital and SIDBI. Funding Snapshot With this infusion, EcoSoul’s total funding now exceeds $50 million. The latest round included $17 million in equity and $3 million in debt. Manufacturing & Product Expansion EcoSoul will deploy the fresh capital to expand production across its five owned facilities in Muzaffarnagar, Sitarganj, Tumkur, Shimoga, and Raipur,…

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HR tech and human capital management platform uKnowva has raised $0.5 million in a pre-Series A round co-led by Parv Network, Growth 91, and Aapna Infotech. The funding follows the company’s acquisition by Hinduja Global Solutions and aims to accelerate geographic expansion, sales and marketing efforts, and its AI-led roadmap. Funding Snapshot Founded in 2010 by Abhay Talekar, Priyanka Bhor Jain, and Vicky Jain, uKnowva offers an intelligent HR and workplace automation platform that streamlines recruitment, onboarding, performance management, employee engagement, and analytics. Powered by advanced AI, the platform enables businesses across industries to digitize HR processes while enhancing productivity…

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