Zappfresh has expanded its product portfolio by entering the frozen vegetarian snacks segment, committing an investment of ₹10 crore to build and scale the new category. The move marks the company’s push to strengthen its presence in India’s fast-growing ready-to-cook and convenience food market. Expansion Investment and Distribution StrategyThe investment will be used to develop new frozen snack products, strengthen supply chain infrastructure, and expand distribution across both online and offline channels. With changing consumption patterns and rising demand for quick meal solutions, Zappfresh aims to capture a share of the rapidly expanding frozen foods segment. Shift Beyond Core Meat…
Author: Aman Atulya
Why Edtech Players Are Exploring Adjacent Consumer Segments As India’s digital learning platforms mature, several edtech companies are diversifying into lifestyle, skilling, and community-led offerings to unlock new growth avenues. Wellness and preventive health are emerging as adjacent sectors where education, habit-building, and community engagement intersect. What PhysicsWallah Has Announced Edtech major PhysicsWallah has increased its stake in Kay Lifestyle and Wellness Private Limited, which operates under Kamya Yoga & Wellness. According to regulatory filings, PhysicsWallah’s board approved the second tranche of investment worth ₹1.5 crore through the subscription of 300 Series Seed Compulsorily Convertible Preference Shares. Following this investment,…
Hero MotoCorp has approved an additional investment of ₹275 crore in electric commercial vehicle startup Euler Motors, with the transaction expected to be completed by April 30, 2026. The move signals Hero’s continued push into the electric mobility ecosystem, particularly in the fast-growing last-mile and commercial EV segment. Alongside the investment, Hero MotoCorp’s Board has also approved entering into an arrangement with Clean Max Enviro Energy Solutions (CleanMax) to establish a Special Purpose Vehicle (SPV). The SPV will support a solar power wheeling project under the Group Captive mechanism for the company’s Neemrana plant, Global Parts Centre, and Centre for…
Homegrown D2C fragrance brand EM5 has announced Indian cricketer Suryakumar Yadav as its investor and strategic partner, marking a significant move to strengthen brand positioning and cultural relevance in India’s fast-growing fragrance market. Founded in 2022, EM5 was launched with the vision of making high-performance fragrances accessible to Indian consumers. The brand focuses on creating scents that resonate with everyday Indian moods and lifestyles, moving away from traditional aspirational fragrance storytelling toward relatability and daily usability. Strategic Partnership Beyond Endorsement Suryakumar Yadav’s association with EM5 goes beyond brand endorsement, positioning him as both an investor and long-term partner. Known for…
The Indian marketing sector is expanding rapidly and young business owners are doing great things by building successful businesses. One of these leaders is Kajol Bheda, who founded the marketing firm Scribbld in Mumbai. Kajol has paved the way for others by overcoming huge obstacles starting this business, and making it on the Forbes India 30 Under 30 list in 2026. The Story of Scribbld When the COVID-19 pandemic struck, many businesses were struggling to connect and communicate with their customers through digital and traditional means. Instead of looking at the uncertainty of the future as something that would stop…
Digital Striker has raised $1 million (around Rs 8.5 crore) in a funding round from Foxhog Ventures, as the optical fiber tools startup looks to move from an import-led model to domestic manufacturing. Founded in 2021 by Priyanka, Digital Striker operates in the optical fiber tools and equipment segment, supplying products such as fiber strippers, cleavers, visual fault locators, power meters, and splicing machines. Until now, the company has largely relied on imports, distributing its tools through a growing reseller network across the country. How the capital will be used According to the startup, Rs 5–6 crore from the round…
CHINI KUM Targets India’s Shift Away From Sugary Drinks CHINI KUM is entering India’s crowded beverage market at a time when consumers are actively cutting back on sugar and calories. With rising awareness around metabolic health and the rapid adoption of quick commerce, new-age beverage brands are finding it easier to reach urban consumers without building large offline distribution networks. Funding Snapshot The zero-sugar beverage startup has raised ₹1 crore in a pre-seed funding round backed by angel investors and founder participation. The round saw participation from Shobhit Gupta, Varun Sachdeva, and Eiti Singhal, among other angels. What the Brand…
Underwater Infrastructure Inspection Is Going Robotic India’s energy, ports, and defence infrastructure increasingly depends on underwater assets that are costly and risky to inspect manually. Ageing dams, offshore energy installations, ports, and naval assets are driving demand for robotic systems that can operate in deep, hazardous environments with higher accuracy and lower operational risk. This has positioned marine robotics as a critical layer in infrastructure and defence modernisation. Funding Snapshot Marine robotics startup EyeROV has raised ₹13 crore ($1.44 million) in a pre-Series A funding round co-invested by AWE Funds and Unicorn India Ventures.The proceeds will be used to accelerate…
Preventive Nutrition Is Moving Into Everyday Diets India’s nutrition market is witnessing a shift from supplements to food-first preventive formats that blend into daily eating habits. As consumers become more health-aware but remain reluctant to change core diets, brands offering easy-to-adopt nutrition formats are seeing faster adoption, especially beyond metro cities. Funding Snapshot Bengaluru-based preventive nutrition startup Good Monk, the flagship brand of Superfoods Valley, has raised ₹33 crore ($3.65 million) in a pre-Series A funding round led by RPSG Capital Ventures. The round also saw participation from Sharrp Ventures and Hyperscale Ventures, along with the founders’ families.The round values…
The alternative dairy industry is booming in India, and the latest startup funding news confirms it again. Bengaluru-based alternative dairy-focused climate change startup 1.5 Degree has raised $1 million in pre-Series A round funding from 35North Ventures. This latest startup funding news is not just about the company receiving more capital; it is more about the alternative dairy industry moving from being alternative to being mainstream in India’s evolving food industry. 1.5 Degree Secures $1 Mn in Pre-Series A Round Funding According to the latest startup funding news, Bengaluru-based alternative dairy-focused startup 1.5 Degree has received fresh capital in its…