ANNY Raises ₹10 Crore Pre‑Series A to Reinvent India’s Accessible Luxury Fashion

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When Japjot Singh launched ANNY in 2023, the goal was clear: blend real-time trend responsiveness with inventory-light operations in India’s luxury-fashion space. Just two years later, the startup has secured ₹10 crore in Pre-Series A funding, led by early-stage investor Atomic Capital.


The Built-for-Speed Model

ANNY operates on a vertically integrated, inventory-light model responding to emerging consumer trends without overstocking. The result? A sharp 8× growth in revenue since inception. Singh explains:

“Our model minimizes inventory risk and maximizes consumer joy. With Atomic’s backing, we’re scaling smarter.”


Where the Funds Are Headed

  • Product-range expansion into new categories
  • Proprietary tech enhancements for trend prediction and supply-chain agility
  • Leadership hiring to strengthen execution capabilities
  • Distribution and marketing scale-up to deepen category presence
    These moves aim to position ANNY for the next milestone: achieving ₹100 crore ARR by FY26.

Market Opportunity & Strategic Edge

India’s accessible luxury fashion segment is growing fast with rising urban consumption and demand for agile production. ANNY’s lean operating model allows rapid development cycles and tight inventory control, a key differentiator in a saturated market.

With Atomic Capital’s endorsement, ANNY gains both capital and strategic guidance to navigate this dynamic landscape.


What Founders and Investors Should Watch

  • Will ANNY maintain brand desirability while scaling?
  • Can deep tech integration drive predictive design and personalization?
  • How effectively will ANNY expand distribution online and offline?

The answers will shape whether ANNY evolves from a fast-growing label into a category-defining brand.


Follow StartupByDoc for ongoing coverage of founders building India’s next generation of fashion-tech brands—balancing design, data, and growth with intention.


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