Direct-to-consumer (D2C) grocery startup Anmasa has secured $1.1 million in a pre-seed funding round, co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, with participation from other angel investors.
Funding Snapshot
The fresh capital will be used to scale operations, expand product categories, and strengthen distribution in India’s competitive grocery market.
Cooking Freshness Into Every Kitchen
Co-founded in 2024 by Yatish Talvadia, former founder & CEO of Milkbasket, and Shailendra Upadhyay, Anmasa focuses on healthy, freshly processed staples including cold-pressed flours, wood-pressed oils, and spices. By combining quality, freshness, and transparency, the startup aims to set a new benchmark for grocery shopping in urban households.
Omnichannel Reach & Expansion Plans
Anmasa operates an experiential store in Gurugram and offers 90-minute online deliveries, ensuring customers get freshly processed products with convenience. The startup plans to roll out 10 new outlets and microprocessing centers across Delhi-NCR by the end of the quarter, further strengthening its omnichannel footprint.
Market Context
India’s staples market is estimated at ₹80,000 crore, dominated by established players such as Aashirvaad, AWL Agri Business Fortune, and Pillsbury. New-age D2C brands like Anmasa and Emami are driving the shift towards freshness, transparency, and direct-to-consumer experiences.
Final Take
With its $1.1M funding, Anmasa is set to redefine how urban India shops for groceries, blending freshness, health, and convenience. The startup’s omnichannel approach positions it as a key disruptor in the Indian staples market.
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