Experience-tech startup Alive has raised Rs 6 crore in a funding round led by Powerhouse Ventures along with participation from several angel investors and operators. The fresh capital will be used to expand into more Indian cities, strengthen product development, and scale its network of independent experience creators.
Building a New Category in India’s Lifestyle Economy
Founded in 2025 by former investor and serial entrepreneur Vivek Kumar, Alive positions itself as a full-stack platform designed to curate, create, and operationalise immersive experiences.
In less than a year, the company claims to have grown 90x, offering more than 125 curated activities across adventure, food, art, wellness, and culture. Its original experiences range from vineyard brunches and pottery studios to chef-led dinners and sky adventures, tapping into the rising demand for meaningful “things to do” among urban consumers.
Technology-Driven Experience Infrastructure
Alive runs a proprietary tech engine enabling seamless creator onboarding, content management, dynamic pricing, and automated discovery. The platform works closely with chefs, artists, hobbyists, and small businesses, helping them transform into experience creators. According to the company, some creators on the platform earn as much as Rs 5 lakh per month, offering a new income pathway in India’s growing creator economy.
Targeting Young India’s Lifestyle Shift
Alive primarily serves young working professionals aged 21–38, a demographic increasingly seeking experiential alternatives to traditional dining, outings, and entertainment. The brand is currently operational in Bengaluru and Hyderabad, with Goa next in line.
Alive aims to reach Rs 100 crore ARR by March 2027, backed by a product-first approach and a rapidly expanding network of creators.
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