A Strategic Move into Senior Digestive Wellness
AGEasy, the consumer products brand under Antara Senior Care, has partnered with Wellbeing Nutrition to launch a dedicated Gut Care Range formulated specifically for seniors. The collaboration addresses a critical yet often overlooked aspect of ageing digestive health through products designed exclusively for the physiological needs of older adults.
Gut Health: A Growing Concern Among India’s Seniors
Digestive discomfort is increasingly common among India’s ageing population. Recent studies reveal that 4 in 10 urban seniors suffer from persistent gut issues, including constipation, IBS and IBD, while nearly 50% actively seek medical treatment. Despite the scale of the problem, most gut health solutions available today are designed for the general population, leaving senior-specific needs largely unaddressed.
Why Ageing Guts Require Purpose-Built Solutions
As the body ages, digestive function undergoes several changes. Slower metabolism, altered gut microbiome, reduced digestive enzyme activity, and higher medication intake make the senior digestive system more sensitive and prone to discomfort. These changes increase both the frequency and severity of gut-related issues, creating a clear need for solutions formulated from scratch for seniors rather than adapted versions of generic products.
Co-Creating a Senior-First Gut Care Portfolio
Recognising this gap, AGEasy and Wellbeing Nutrition have co-developed a science-backed, senior-first gut care range using clinically validated ingredients. The formulations are designed to be gentle on digestion, easy to consume, and suitable alongside ongoing medication*. The range blends nutritional science with natural ingredients to restore digestive rhythm and improve everyday comfort.
Leadership on the Importance of Gut Health
“Gut health is foundational for seniors and influences immunity, inflammation, metabolism and even cognitive health,” said Ishaan Khanna, CEO, Antara Assisted Care Services. Avnish Chhabria, Founder & CEO, Wellbeing Nutrition, added that seniors often face pill fatigue and reduced absorption, which informed the choice of powders, oral melts and syrups for better compliance and ease of use.
Targeted Products for Everyday Digestive Support
The AGEasy Gut Care Range includes Gut Balance for daily wellness, Consti Calm for bowel regularity, Bloat Calm for gas and heaviness relief, and Acidity Calm for managing acidity-related discomfort. All products are FSSAI-certified, plant-based, gluten-free, lactose-free, GMO-free and contain no added sugar.
Strengthening AGEasy’s Mission of Effortless Ageing
With this launch, AGEasy strengthens its position as an innovation-led senior wellness brand, extending its portfolio beyond chronic care into preventive digestive health. The new range reinforces AGEasy’s mission to help seniors live with ease, dignity, independence and joy through thoughtfully designed, senior-specific solutions.
Keep building. Keep learning. Keep growing with StartupByDoc.