D2C Jewellery Is Entering Its Scale-Up Phase
India’s D2C jewellery space has moved beyond experimentation. What started as online-first silver brands has now evolved into full-stack omnichannel businesses spanning gold, lab-grown diamonds, and offline retail. As consumer trust improves and repeat purchases increase, capital is flowing toward brands that have cracked both aspiration and operations.
Funding Snapshot
Bengaluru-based jewellery brand Giva is in advanced talks to raise ₹150–200 crore in a new funding round at a valuation of around ₹4,200–4,400 crore, according to reports. The round is expected to be led by existing investors Premji Invest and Creaegis, with participation from Titan Capital and Kenro Capital.
The transaction is likely to include a mix of primary capital and secondary share sales, with some early investors partially exiting.
What Giva Has Built So Far
Founded in 2019, Giva began as a silver jewellery brand and has steadily expanded into gold and lab-grown diamond categories. Over the years, it has built a strong omnichannel presence, combining online sales with a growing network of offline stores. The company has focused on design-led products, accessible price points, and gifting-led demand, helping it scale beyond metro-only consumers. Giva is reportedly targeting ₹800–850 crore in revenue in FY26, reflecting strong momentum in both online and offline channels.
Why This Funding Matters
If closed, this round would mark another significant step in Giva’s journey from a digital-native brand to a large-format consumer company. For the broader startup ecosystem, the deal signals renewed investor confidence in profitable, brand-led D2C models after a period of capital discipline. The takeaway for founders is clear: in categories like jewellery, scale now comes from operational depth, omnichannel execution, and category expansion, not just online reach.
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