A Nationwide Movement Led by Children
Troovy, India’s fastest-growing healthy snacks brand for families, has announced the launch of the Snackmakers Challenge, a nationwide initiative designed to put children at the heart of food creation. Positioned as India’s biggest kid-led snack revolution, the challenge invites children to imagine, design, and co-create the next generation of healthy snacks.
The Question That Sparked a Brand
Troovy’s journey did not begin in a boardroom. It began on a family road trip, when four-year-old Vihaan, now one of the brand’s co-founders, asked a simple but powerful question: “Why can’t chips make me stronger?” That moment highlighted a long-standing gap in children’s food snacks that are fun, tasty, and genuinely nutritious.
Ending the Fun vs Nutrition Trade-Off
For years, children have been forced to choose between enjoyable snacks and healthy food, while parents have taken on the role of constant food gatekeepers. Troovy was founded by Mansi Baranwal and Aditya Mukherjee, alongside their young co-founder Vihaan, to challenge this compromise. The brand believes childhood food should deliver both joy and nourishment without guilt or negotiation.
How Troovy Builds Snacks Kids Actually Love
Every Troovy product begins as an idea rooted in a child’s world—whether it’s a crunchy after-school snack, a versatile dip, or cookies that don’t feel boring. These ideas are reimagined using millets, grains, dals, fruits, and vegetables, with zero maida, palm oil, refined sugar, preservatives, or junk ingredients. Each product undergoes multiple rounds of testing and feedback from children, ensuring it meets their expectations, not just adult nutrition standards.
Snackmakers Challenge: Co-Creation in Action
“The Snackmakers Challenge isn’t just a contest it’s the next chapter of our story,” said Mansi Baranwal, Co-founder, Troovy. The initiative invites children aged 6 to 12 to submit snack ideas and design their own packaging. Shortlisted entries will be showcased at the upcoming Snackmasters Mega Event.
From Imagination to Real Packaging
The winning child will get the opportunity to co-create their snack with Troovy, see their name and design featured on actual packaging, and become the face of India’s next healthy kids’ snack along with exciting hampers and merchandise.
Rewriting the Rules of Kids’ Food
By handing over the snackmaker’s hat to children, Troovy is redefining how kids’ food is created proving that when imagination meets nutrition, a truly meaningful food revolution can begin.
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