Indian haircare startup Moxie Beauty has secured $15 million in Series A funding, led by global venture capital firm Bessemer Venture Partners. The round also saw participation from existing investor Fireside Ventures and angel investors Navin Parwal, Sangeet Agarwal, and Arjun Purkayastha. The company has not disclosed its valuation.
Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty focuses on developing haircare solutions tailored specifically for Indian hair types and climatic conditions. In a highly competitive beauty and personal care market, the brand has demonstrated rapid traction, crossing Rs 100 crore in annual recurring revenue (ARR) within two years of launch.
Strong Growth Backed by Repeat Customers
According to the company, Moxie Beauty recorded a four-fold increase in monthly revenue over the last year, supported by a customer retention rate exceeding 40%. Several of its products are among the top-selling SKUs in their respective categories across major online marketplaces.
Strategic Use of Capital
The newly raised funds will be deployed to strengthen product research and development, expand the team across critical functions, and scale distribution channels. Moxie Beauty is actively working on new product formats and advanced formulations, with a sharp focus on styling and scalp health, two high-growth segments in India’s haircare industry.
Expanding Product Portfolio
The brand currently offers 19 products across shampoos, conditioners, styling solutions, and scalp care. Its products are available on leading e-commerce platforms such as Nykaa and Amazon. Moxie Beauty formulates products in-house while sourcing select raw materials globally, enabling it to launch category-first offerings in the Indian market.
With strong backing from institutional investors and consistent consumer demand, Moxie Beauty is positioning itself as a next-generation haircare brand built for India’s evolving beauty consumers.
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