AI-driven marketing automation platform MoEngage has raised $100 million in a new funding round led by existing investor Goldman Sachs Alternatives and new investor A91 Partners. With this, the Bengaluru-based firm’s total funding has crossed $250 million, marking a major milestone in its global growth journey.
The company said it will use the fresh capital to enhance its AI-powered customer engagement platform, accelerate product innovation, and expand its sales and customer success teams across North America, Europe, the Middle East, and Africa (EMEA).
AI at the Core of Customer Engagement
Founded by Raviteja Dodda and Yashwanth Kumar, MoEngage leverages AI-driven insights to help brands optimise marketing campaigns and boost conversions. Its flagship suite, Merlin AI, enables marketers to launch campaigns faster, automate decision-making, and scale results efficiently.
Over 300 global companies use MoEngage’s solutions, achieving significant efficiency improvements. For instance, Glance reportedly reduced campaign launch times by 50% using Merlin’s AI agents. The company plans to invest nearly 40% of the new funding in advancing AI-driven product capabilities.
Investor Confidence in Global Vision
Rajat Sood, Managing Director at Goldman Sachs Alternatives, said the investment aligns with the firm’s strategy to back category-leading AI platforms that empower enterprises worldwide. Similarly, Kaushik Anand, Partner at A91 Partners, noted that MoEngage’s consistent innovation and rapid expansion made it a standout in the enterprise martech space.
Global and Indian Clientele
MoEngage’s clients include global enterprises such as SoundCloud, which migrated over 120 million users to its platform within 12 weeks, as well as Indian giants like Swiggy, Flipkart, Ola, Airtel, and Policybazaar.
The company said North America remains its largest revenue market, underscoring its growing influence in the global customer engagement technology landscape.
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