On the occasion of World Food Day, India’s fast-growing fitness and nutrition brand BeastLife announced a meaningful initiative to fight child hunger. The company has partnered with the Annamrita Foundation to provide a mid-day meal to a child for every order placed on its website, beginning October 16.
The collaboration was officially launched in Mumbai, marking the signing of a Memorandum of Understanding (MoU) between BeastLife and Annamrita Foundation. The partnership underscores BeastLife’s vision of promoting wellness that extends beyond fitness, focusing on holistic community health.
Founded by Gaurav Taneja and Raj Vikram Gupta, BeastLife has built a strong following for its message of strength, consistency, and community. With this initiative, the brand expands its impact from personal transformation to social nourishment, ensuring that children in government-aided schools receive high-protein, nutritious meals that fuel both body and mind.
Speaking about the initiative, Gaurav Taneja said, “True strength lies not just in physical power, but in contributing to a healthier society. Every BeastLife order now fuels two journeys — the customer’s fitness and a child’s nutrition.”
Co-founder Raj Vikram Gupta added, “This is a simple yet powerful way to make every purchase meaningful. Our customers now play an active role in helping children grow stronger and healthier.”
The Annamrita Foundation, known for its work in eradicating hunger and malnutrition among schoolchildren, will leverage BeastLife’s support to expand its reach across more regions in India.
This collaboration reflects a new wave of purpose-driven entrepreneurship, where brands blend commerce with compassion. By linking fitness with food security, BeastLife transforms every purchase into an act of giving, strengthening not just individuals, but the nation’s future.
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