Bengaluru-based UPI platform expands digital financial services
Flipkart’s fintech arm, Super.money, has raised $300 million in a fresh funding round led by Walmart, the parent company of Flipkart. This follows a $20 million investment in 2024, when Super.money was spun off to focus on payments and financial services.
Super.money’s growing footprint in India
The startup operates a rapidly expanding UPI payments platform, processing over 257 million transactions worth ₹9,290 crore as of September 2025. Beyond payments, Super.money offers co-branded credit cards with Axis Bank, personal loans, wealth management, and flight bookings, catering to digitally savvy users.
Use of funds and product expansion
The fresh capital will be deployed to expand lending, trading, and digital financial services, scale operations, and enhance product offerings. Super.money plans to introduce a simplified stock-trading platform, leveraging India’s 194 million active demat accounts as of July 2025.
Positioning in India’s fintech ecosystem
Founded in 2024, Super.money has rapidly established itself in India’s fintech landscape, leveraging Flipkart’s transactional network. Walmart’s backing positions the company to compete with PhonePe, Google Pay, and Paytm across payments and financial services.
Growth outlook
The platform’s expansion reflects India’s shift toward super-app fintech models, integrating payments, lending, and investment services in a single platform. With this funding, Super.money aims to become a one-stop financial services platform for consumers nationwide.
Keep building. Keep learning. Keep growing with StartupByDoc.