Trufrost & Butler, a leading provider of commercial refrigeration and foodservice equipment, has raised $7 million in growth funding from Carpediem Capital, marking a pivotal step in its expansion journey.
The fresh infusion of capital will be channelled towards strengthening customer experience, enhancing order fulfilment efficiency, expanding service infrastructure, and accelerating domestic manufacturing capabilities. The company also plans to explore selective global markets, leveraging its proven expertise in innovation-led solutions.
Scaling Beyond Metros
Founded in 2018 by Neeraj Seth and Satish Dudeja, Trufrost & Butler has emerged as a trusted brand for India’s growing HoReCa (Hotels, Restaurants, Cafés) sector. With quick-service restaurants and foodservice operators rapidly expanding beyond metros, the company provides cost-efficient and reliable equipment designed for India’s tier II and tier III markets.
Its diverse portfolio spanning refrigeration, food preparation, and beverage equipment focuses on delivering high performance, long-term reliability, and faster ROI for hospitality businesses.
A Service-Led Differentiator
In a fragmented industry dominated by global players and local suppliers, Trufrost & Butler has carved a niche by positioning itself as a service-led, experiential brand. With the new funding, the company aims to bolster its after-sales backbone, expand culinary and beverage support initiatives, and strengthen manufacturing capabilities, ensuring better quality control and quicker delivery timelines.
Future Outlook
With Carpediem Capital’s backing, Trufrost & Butler is set to accelerate growth in India while preparing to make its mark in international markets. The move comes at a time when India’s foodservice industry is projected to cross $79 billion by 2028, offering immense opportunities for equipment innovation.
This growth funding not only validates Trufrost & Butler’s vision but also sets the stage for transforming India’s foodservice equipment industry with quality, affordability, and global ambition.
Stay tuned with StartupByDoc for more updates on high-growth Indian startups redefining traditional industries.