Bengaluru | August 16, 2025 – Swiggy has increased its platform fee from ₹12 to ₹14 in select regions, aiming to strengthen its unit economics amid rising operational costs and a surge in orders.
Funding Snapshot
- Platform fee: ₹14 per order (up from ₹12)
- Q1 FY26 net loss: ₹1,197 crore (2x YoY)
- Revenue: ₹4,961 crore, up 54% YoY
- Daily orders: ~2 million
Strategic Move
Swiggy’s platform fee is a flat charge added to customer orders. The incremental ₹2 may appear minor, but across millions of daily orders, it translates into significant revenue improvement, helping offset losses from growing investments in Instamart and delivery infrastructure.
Market Watch
The move reflects dynamic pricing trends in India’s food delivery space. While Zomato has followed similar strategies, newer entrants like Ownly are targeting lower commissions (8–15%), highlighting a market shift toward sustainable unit economics.
Founder Takeaway
Even small changes, when scaled across millions of transactions, can reshape profitability. Founders should note that strategic pricing adjustments—especially during peak demand periods—can be a lever to sustain growth without compromising customer experience.
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